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How do we collect data about you and your use of this website?
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You are in control of what information we collect about you. However, if you choose not to share your information some areas of the website may not be accessible or useable.
We will ask you for information about yourself when you register for news, updates and marketing communications online, when you enter competitions or register for promotions. We may also invite you to complete surveys or provide us with feedback.
On batraveltrade.com, we collect information about your use of the website from cookies. For information about our use of cookies and how to decline them please read our Cookie Policy.
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How do we use your data?
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We use your data to improve the service we offer you and to try and ensure that you get the best out of our web sites.
Non-marketing use
We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms.
Direct Marketing to the Trade
Please see the question "Direct marketing to the Trade and how can you change your marketing preference?" below.
Feedback Surveys
From time to time we may run feedback surveys. For the purpose of these surveys we may combine cookie data with your answers but we will ensure that the survey results do not identify individual respondents.
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Direct marketing and how you can change your marketing preference?
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We use the data you give us about yourself when you register for news, updates and marketing communications online to communicate with you and to send you updates and news, information about British Airways Group products and services and details of special offers, promotions and competitions which we think may interest you.
We try to ensure that customers do not receive duplicate communications even if we have more than one marketing consent from the same customer. If you have registered for special offers and news updates online, we will send you direct marketing by email.
Your details may be shared within the British Airways group (in particular between British Airways Plc, British Airways Holidays Limited and British Airways Travel Shops Limited). However you will not receive direct marketing from companies outside the British Airways group as a result of giving your details to us; if, in exceptional circumstances, we ever wanted to allow a third party to send you direct marketing, we would seek your consent before sharing your data with that third party.
If you would like us to stop sending direct marketing to you, we offer simple ways to do this. Whenever you receive direct marketing you will be told how to unsubscribe.
If you have registered to receive news, updates and marketing communications online, you can change your marketing preferences at any time by choosing the Profile option from the menu available on the online subscription form page.
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Who can your data be disclosed to?
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If you consent to direct marketing, your details may be shared within the British Airways group (in particular between British Airways Plc, British Airways Holidays Limited and British Airways Travel Shops Limited). However you will not receive direct marketing from companies outside the British Airways group as a result of giving your details to us; if, in exceptional circumstances, we ever wanted to allow a third party to send you direct marketing, we would seek your consent before sharing your data with that third party.
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How may you amend data submitted by you?
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We have designed the website to make it easy for you to amend personal data you have submitted on any online membership registration form. When you log in to batraveltrade.com, you can edit your details by choosing the Profile option from the menu available on the online subscription form page. If you require any further guidance on updating the details we hold about you, please contact us.
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What countries will your data pass through?
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We want our customers to benefit from British Airways’ international connections. Accordingly, in operating this site, as outlined in this privacy policy, we may send data about site visitors through our communication network through or to other countries, both inside and outside Europe.
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Why do we link to other websites?
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We use links to improve your experience of our website. We will always seek to make these links clear, so that you know if and when you have left our website. However, please be aware that these websites are owned and run by other companies and organisations and we cannot accept responsibility for any information you divulge to a linked website.
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How do we keep your data secure?
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We take the security of your data very seriously. Please link to our security policy to see what steps we take to keep the information you give to us secure.
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Do we take statistical data?
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We try to ensure that our website offers visitors exactly what they are looking for - to help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the website. Such data also helps us to measure the success of our advertising campaigns.
We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don't link these addresses to any person's name or identity.
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Can we make changes to this policy?
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Because we are constantly improving our sites there may be developments in how we use your data - all such developments will be notified to you by updating this policy.
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